What makes us tick

At Appinio we want to make the world a little bit more fact-based. Every day we bring brands and consumers closer, helping them understand one another better through an unbiased exchange of opinions. This helps businesses eliminate guesswork from everyday decision-making and lets literally anyone get instant answers and feedback from thousands of people in minutes (for free).

Want to get to know the UK team better?

Can’t blame you, we’re a fun bunch! We’re one of Appinio's newer international teams. Leading the UK expansion is our Managing Director Andrea Villani, Michael Drinkwater keeps our UK clients happy as Head of Customer Success and Sophie Locke is spreading the word about Appinio as our Growth Manager.

There are plenty of fresher faces too! Including our fantastic consulting team; Sammi Chang, Zach Kemp-Hall, Rhys Hillan and Alexandra Anoja. Plus our client relations team William Sohler and James Phillips. The team is continuing to grow and help UK businesses understand their consumers better.

Our story

We built Appinio because we believed that traditional market research was broken: too slow, too expensive, too complex and yet the data quality was poor, as the respondents were primarily driven by monetary incentives.

Jonathan Kurfess

Founder & Chairman

“I remember noticing this for the first time when I was an intern at an FMCG company – I had no clue about the market I was working in and found myself constantly in search of consumer insights to validate my ideas. And guess what? There was no quick, easy and reliable way of doing so! My 23-year-old, naive self thought there has to be a better solution. So I got together with Max (CEO) and Kai (CTO), and that’s how the idea for Appinio's all-in-one, real-time market research solution was born.

Fast-forward to today, and we're providing consumer data in real time to over 2,600 happy clients – people just like me back in my FMCG days (except thanks to Appinio they actually think market research is exciting, not inefficient and boring)."

Want to get to know the UK team better?

What makes us unique

Be positive 🌟

Good vibes only. We are known for our positive can-do attitude, our compassion and ego-less behavior. We value everyone for their individual strengths and treat everyone with respect at all times.

Own your results 💪🏼

At Appinio we are all entrepreneurs and take responsibility for the success of our mission. We are courageous, proactively seek ownership and constantly drive the company forward. We never say "that's not my job."

Think 10x 🚀

We work at Appinio to leave a mark. We are passionate about our work, constantly challenge the status quo and never settle for mediocre. We embrace the future change that we create.

Show that you care ❤️

We genuinely care for our team, our clients and always seek what is best for Appinio. Beyond that, we care for other people and are aware of environmental and societal challenges. For us, entrepreneurial success and social responsibility can go hand in hand.