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20.10.2022 | 8min read
Pricing Analysis: The Gabor-Granger Method
Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's...
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06.03.2023 | 18min read
Sample size & margin of error: Appinio's online calculators for bulletproof surveys
Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...
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13.12.2022 | 20min read
Understanding Market Research: Everything about Market Research Methods
Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio...
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21.08.2024 | 14min read
Is the UK addicted to Ultra Processed Food?
As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...
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01.08.2024 | 12min read
Can Animation Draw Audiences Back to the Cinema?
Cinemas have been struggling. In fact, the world’s second-largest cinema chain, Cineworld, filed for bankruptcy back in 2022....
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25.07.2024 | 7min read
What's the Future of Eco-tourism and Travel?
Tourism is a huge industry, worth 7.6% of Global GDP, fuelling local economies as well as global ones. In the UK alone, the...
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