Appinio's Insights Blog

November 13, 2024 | 8min read

How Nerdy is Britain?

When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered the...

November 13, 2024 | 8min read

How Nerdy is Britain?

When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered the...

December 9, 2022 | 36min read

Glowing skin is always in: the skincare market in the UK

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

June 2, 2023 | 17min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with the...

August 3, 2021 | 33min read

The Ultimate FMCG Guide: All about the Fast Moving Consumer Goods products

Do you remember the last time you purchased an FMCG product like a carton of milk, a tube of toothpaste, or a bottle of mineral wa...

25.11.2024 | 8min read

How Nerdy is Britain?

When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered...

21.08.2024 | 14min read

Is the UK addicted to Ultra Processed Food?

As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...

01.08.2024 | 12min read

Can Animation Draw Audiences Back to the Cinema?

Cinemas have been struggling. In fact, the world’s second-largest cinema chain, Cineworld, filed for bankruptcy back in 2022....

A man hiking overlooking beautiful scenery

25.07.2024 | 7min read

What's the Future of Eco-tourism and Travel?

Tourism is a huge industry, worth 7.6% of Global GDP, fuelling local economies as well as global ones. In the UK alone, the...

09.07.2024 | 9min read

The British Aisle: Why Supermarkets Should Support British Farmers

Farming is fundamental to the British countryside, economy and culture. In our study The British Aisle: Britishness in Retail, we...

Appinio's yearly review, listing the top trends of the year, the best moments of the year and 2023's highlights and lowlights

06.12.2023 | 10min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the UK

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined...

Traveller enjoying their time off in a pool in a donut floatie

08.11.2023 | 22min read

Jet-set Britain: Exploring Trends for Travel & Tourism in the UK in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?

DIY and home improvement trends in the UK, how Brits are improving their home and living spaces on their own, by painting, gardening and switching up furniture

25.10.2023 | 12min read

Stylish, Thrifty and Versatile: The Latest UK DIY & Home Improvement Trends

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe...

Pets and how pet owners have changed the rules of the pet industry in the UK

18.09.2023 | 14min read

The Booming Pet Industry in the UK: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...

Child playing with coloured wooden building blocks

16.08.2023 | 15min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the UK

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...

Person going grocery shopping at a supermarket

03.08.2023 | 23min read

2023 FMCG Report: Consumer Trends for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yoghurt clusters? Is Dalgona...

Digital Services and AI in the healthcare industry

02.08.2023 | 23min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.

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