Appinio's Insights Blog

July 10, 2023 | 18min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer athleticis...

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June 2, 2023 | 17min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with the...

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June 2, 2023 | 17min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political eng...

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June 2, 2023 | 9min read

How are British Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating platforms....

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May 31, 2023 | 35min read

Subscription Economy: Exploring the World of UK Subscription Services

Subscription services have emerged as a dominant force, revolutionising the way we shop and access media content. Subscription box...

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April 26, 2023 | 34min read

State of Personal Finance in the UK: Savings, Investment & Digital Banking

Personal finance is an essential part of our daily lives. It involves managing our money, making financial decisions, and planning...

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March 27, 2023 | 21min read

The Appinio Hype Train has entered the game: exploring the UK gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. Today, it ha...

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February 20, 2023 | 23min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Train

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

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February 6, 2023 | 18min read

Sporty spice or couch potato: Athleisure and sports habits in the UK

The first Appinio Hype Train Report of the year looks at sport, exercise, and sportswear among Brits. With this piece of research,...

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December 9, 2022 | 36min read

Glowing skin is always in: the skincare market in the UK

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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November 24, 2022 | 17min read

More than a sales channel: How Amazon content is used for branding

What’s the best-known online marketplace in the UK? Undoubtedly, Amazon. 95% of Brits have heard of the e-commerce giant from the ...

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September 14, 2022 | 35min read

The Retail Report - what does the UK retail landscape look like in 2022?

The retail industry is (and continues to be) one of the most affected by the sudden changes brought on by the pandemic. Supply cha...

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