Recipes for Growth

Business Growth with Appinio

Market research and culinary arts share a surprising synergy. Developing a brand, launching an ad or optimizing a product is like cooking a delicious dish - both require a meticulous process, a deep understanding of the audience, and creativity. Consider this your cookbook for market research success, offering an eight-course meal of insights to guide your next move and achieve your recipe for growth.

Check out our recipes
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What do Market research and a good cook have in common?

  • Hero-Icon_Awareness

    Understanding the ingredients

    Just as a skilled chef understands their ingredients and caters to their diners' tastes, a good brand, insights, or marketing manager leverages consumer insights to develop winning campaigns.
  • UPS_2_Uncover-unmet-needs

    Uncover unmet needs

    Customer feedback is crucial in order to adapt not only recipes but also business strategies. Market researchers, like chefs, are great at identifying where there's an appetite for something new.
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    Create something satisfying and delightful

    The ultimate goal? To create something that not only satisfies but delights. Whether it be the most popular new dish or the most insightful report.

Key ingredients for successful Growth recipes

Recipe_Developing-your-brand

Growth recipe

Developing your brand

Keeping your brand strong and growing takes continuous effort. In this recipe, you'll discover the key ingredients to understand consumers decisions, assess your brand health, strengthen your brand positioning, and grow your brand.

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Recipe_Crafting-your-pricing-strategy

Growth recipe

Crafting your pricing strategy

The right price should cover your costs, attract buyers, and still show the value of your product. In this recipe, you’ll discover the main ingredients to create a pricing strategy that strikes the perfect balance between value and revenue.

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Recipe_Improving-the-shopper-experience

Growth recipe

Improving the shopper experience

To create effective marketing and product strategies, it’s crucial to understand your customer journey. In this recipe, you'll find out how to understand your consumers better and get the ingredients you need to improve their shopper experience and boost sales.

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Recipe_Developing-new-products

Growth recipe

Developing new products

Whether you’re creating a new product or updating an existing one, it’s crucial that it meets market needs. In this recipe you’ll discover how to confidently develop products that align with the market's demands. 

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Recipe_Developing-your-channel-strategy

Growth recipe

Developing your channel strategy

Once you’ve defined your brand, developed a product, or created an ad, it’s time to launch it. The key is making sure it reaches the right audience through the right channels. In this recipe, you’ll find the ingredients to create an effective channel strategy for getting your message across.

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Recipe_Optimizing-your-product-portfolio

Growth recipe

Optimizing your product portfolio

Even if your business is profitable, it’s important to regularly review your product portfolio. Some products do well, while others may not. In this recipe, you will learn how to elevate your portfolio and ensure it aligns with market demands. 

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Recipe_Creating-an-effective-Ad-campaign

Growth recipe

Creating an effective ad campaign

Before launching your advertising campaign, there’s one essential step you can't afford to skip —testing! In this recipe, you’ll discover how to craft a winning campaign that drives advertising effectiveness and ROI while avoiding costly mistakes. 

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Recipe_Developing-new-products

Growth Recipe

Launching your product

Your product activation needs to appeal to customers, grab their attention, and drive purchase decisions. In this recipe, you’ll discover what’s needed to create a product communication strategy that connects with your customers and ensures a successful launch.
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FAQ for Growth recipes & business strategies

  • Market research is essential for crafting a business strategy because it provides valuable insights into consumer behavior, market trends, and competitor activities. By understanding customer needs, preferences, and pain points, businesses can make informed decisions, reduce risks, and identify growth opportunities. Market research helps tailor products, services, and marketing efforts to meet target audience demands, ensuring a competitive edge and long-term success in the marketplace.

  • Appinio stands out from other market research companies in several ways that cater specifically to the needs of research teams:

    1) Global panel access: Unlock diverse insights with Appinio's extensive global respondent panel, covering demographics and locations worldwide.

    2) Insights generation made easy: Simplify insights generation with intuitive tools, enabling swift decision-making based on valuable information.

    3) Streamlined dashboard: Appinio's user-friendly dashboard, coupled with advanced features, ensures a seamless research experience. Leverage our latest Appinio AI integration data-driven intelligence.

  • The speed of our surveys ensures that you receive data promptly without compromising quality. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.

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