Appinio Celebrates 10 Years of Innovation: 3,000 Customers, $30M Revenue, and AI-Powered Growth

Hamburg, December 10, 2024 – The global market research platform Appinio celebrates its tenth anniversary. Founded in Hamburg in 2014, Appinio set out with the mission to make high-quality market research faster and more accessible and to help companies make better decisions. Today, the company is Europe’s fastest-growing market research company, collecting millions of opinions daily and operating in over 190 markets. Appinio has been profitable for five years and became B-Corp certified in 2023. The tech company has achieved this journey without any venture capital.

• In the UK since 2021

• Europe’s fastest-growing market research firm without venture capital

• 3,000 customers worldwide

• $30 million in revenue, 2,900% growth in five years

“The past ten years have demonstrated how crucial a clear vision is for developing an innovative product. Our goal was to make market research more accessible – more automated, higher quality, and more actionable. This approach has proven successful. Today, we help over 3,000 customers worldwide make informed decisions, establishing ourselves as a reliable market research partner,” says Max Honig, CEO of Appinio.

Ten Years, Numerous Milestones: 2,900% Revenue Growth in Five Years

Founded in 2014, Appinio secured its first notable client, Jägermeister, by 2015. In 2019, the company hit the $1 million mark and turned profitable. By 2020, Appinio began its international expansion, entering Spain and France, followed by the USA and the UK in 2021. Today, the company has over 260 employees from 35 nationalities and achieves annual revenues of $30 million (ca. £23.68 million) – representing a revenue increase of 2,900% in the past five years.

From Startup to Global Tech Company

In only ten years, Appinio has grown from a startup to a global, profitable tech company, all while being without venture capital. Appinio’s lean, adaptable business model has allowed it to scale efficiently, always prioritizing customer needs without wasting resources. A key growth driver has been Appinio’s ongoing use of innovative research methods and the development of an AI-fueled technology platform, enabling the rapid and precise delivery of market research results.

Appinio uses AI to make the research process simpler and more efficient: it supports effective question creation, analysis, and result summaries. AI also supports ensuring quality by detecting fraudulent responses. From 2025, Appinio plans to expand its use of AI further—with automated creation of reports of research studies, a custom trained persona chatbot for personalized feedback for Appinio clients, and automated tests with result projections.

“Our strong focus on innovation and close collaboration with our clients are essential drivers of our success. We have always prioritized what our clients truly need: fast, reliable, high-quality market research, an easy-to-use platform, and expert guidance from our Research Consultants,” explains Max Honig, CEO of Appinio.

Sustainable Growth Coupled with Social Responsibility

In addition to sustainable growth, Appinio is also committed to other goals: the company became B Corp certified in 2023, combining profitability with social and environmental commitment. As a B Corp, Appinio pledges to transparently report on its social and environmental impact. Moreover, Appinio donates 1% of its revenue to reforestation efforts. Clients that meet specific sustainability criteria, such as B Corp certification, receive a 10% bonus on their projects.

About Appinio

Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. Operating in over 190 markets, Appinio delivers actionable consumer insights to help businesses make better decisions. Appinio applies scientifically proven, innovative research methodologies to predict real-world outcomes with superior accuracy. Trusted by 3,000+ industry leaders worldwide, Appinio is Europe's fastest-growing market research company. The company was founded in 2014 by Jonathan Kurfess (Chairman), Max Honig (CEO), and Kai Granaß (CTO) and is headquartered in Hamburg. For more information, visit appinio.com.