Appinio Launches Impact Report 2024

Hamburg, January 14, 2025 –  Appinio, the B Corp-certified global market research company, has published its 2024 Impact Report, reaffirming its commitment to sustainable growth and the integration of financial, social, and environmental responsibility. As a VC-independent industry leader since 2014, the report highlights Appinio's milestones in sustainability, employee engagement, and customer-centric innovation. It underscores the company’s commitment to embedding sustainable practices across its operations while consistently delivering exceptional value to clients worldwide.

Key Highlights:

• Appinio’s sustainability efforts include participation in the Carbon Disclosure Project (CDP) and achieving an EcoVadis score of 58/100, placing it in the top 35% globally for environmental accountability.
• Regulatory preparedness and AI integration are streamlining operations, ensuring the company remains agile and future-ready.
• In 2024, Appinio grew its workforce by 33% and contributed over 1,000 hours to community service initiatives.

Advancing Environmental Sustainability

The 2024 Impact Report sets a clear benchmark for carbon accountability, with Appinio establishing its first baseline year for carbon reporting. Since its founding, the company has offset a total of 5795 metric tonnes of carbon, including third party offsets. Through participation in the Carbon Disclosure Project (CDP) and consistent improvement in its EcoVadis score, placing it at the top 35%, Appinio demonstrates transparency and leadership in sustainability. In February 2023, the global market research company Appinio became a certified B Corp, aligning itself with an international community of purpose-driven businesses that uphold the highest standards of social and environmental responsibility and transparency. Appinio achieved a B Corp Impact score of 90.6, far exceeding the median of 50 for ordinary businesses, and donated 1% of revenue to climate action projects.

Recognizing the importance of collaboration, Appinio rewards companies that already hold certifications such as B Corp with a 10% bonus credit for joining the journey towards carbon neutrality. Efforts to streamline operations have further reduced resource waste, creating more opportunities to reinvest in sustainability and AI-driven solutions.

People at the Core of Progress

In 2024, Appinio expanded its workforce by 33%, with employees contributing over 1,000 hours to community service initiatives, from education projects to refugee support. The company’s Appiniometer, which measures employee engagement, reported a 91% participation rate, underscoring a thriving, inclusive company culture.

Appinio also matched employee donations, raising €14,470 (2x €7,235) for global charities. These efforts are complemented by a stellar Net Promoter Score (NPS) of 85, emphasizing the company’s commitment to customer satisfaction.

“Over the last decade, our people have been the core of Appinio’s success. This past decade has shown that putting people first drives sustainable, resilient growth. We are building a blueprint of how high growth and sustainable business building can go hand in hand”, says Max Honig, CEO of Appino.

Building the Future with Innovation

Innovation remains a cornerstone of Appinio’s strategy. By integrating AI to solve customer pain points, the company has streamlined processes and set a foundation for growth that is both sustainable and compliant with future regulatory standards. This focus ensures Appinio’s readiness to meet evolving market demands while empowering partners to achieve their sustainability goals.

Important Links 

• The complete Impact Report can be found here.

• More information on the B Corp label and the NGO B Lab is available on their website. 

About Appinio

Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. Operating in over 190 markets, Appinio delivers actionable consumer insights to help businesses make better decisions. Appinio applies scientifically proven, innovative research methodologies to predict real-world outcomes with superior accuracy. Trusted by 3,000+ industry leaders worldwide, Appinio is Europe's fastest-growing market research company. The company was founded in 2014 by Jonathan Kurfess (Chairman), Max Honig (CEO), and Kai Granaß (CTO) and is headquartered in Hamburg. For more information, visit Appinio.