Appinio Strengthens Leadership with Strategic Appointments in the UK and Spain

Hamburg, August 22, 2024 – Appinio, the global market research partner, announces the strategic appointments of Mitja Raubach as General Manager for the United Kingdom and Teresa Martos as General Manager for Spain. These key hires align with Appinio’s ongoing commitment to expanding its footprint and enhancing client relationships across Europe.

Mitja Raubach, Managing Director UK

Mitja Raubach brings extensive experience in scaling businesses and driving growth in competitive markets. As the newly appointed General Manager for the United Kingdom, Raubach is tasked with amplifying Appinio’s brand presence in the UK, increasing revenue streams, and expanding the client base. He will also play a pivotal role in growing the UK team to meet increasing client demand, ensuring that Appinio continues to deliver exceptional value to its partners.

Raubach joins Appinio from AlphaSights, an information services firm, where he contributed to the company’s impressive growth over eight years. During his tenure, Raubach focused on expanding AlphaSights’ operations across Europe, particularly in the DACH region and the UK. His experience in navigating complex client expectations, fostering company culture, and managing stakeholder relationships will be instrumental in his new role at Appinio.

Teresa Martos, General Manager Spain

Teresa Martos starts at Appinio as General Manager for Spain. With a solid background in marketing, advertising, brand strategy and business leadership, Martos is ready to drive Appinio’s growth in the Spanish market. In her new role, she will lead all business operations in Spain and her mission will focus on expanding Appinio’s presence, increasing revenue, and consolidating market share in the region. Her leadership will be crucial in strengthening Appinio’s influence in Spain.

Before joining Appinio, Martos served as Country Manager at Findasense, where she led the business in the EMEA region, driving significant growth and strengthening client relationships. Her deep understanding of consumer behavior and market dynamics, coupled with her experience in developing data-driven strategies, positions her to make a substantial impact at Appinio.

Both Raubach and Martos will be instrumental in advancing Appinio's mission to empower businesses with strategic insights. Their leadership will support Appinio's growth objectives and ensure the company continues to be a trusted partner across its global markets.

About Appinio

Appinio is a global market research partner combining flexible, on-demand expert guidance with a powerful, user-friendly tech platform. Operating in over 190 markets, Appinio gathers millions of opinions every day to empower businesses to make more strategic decisions. Trusted by over 2,600 clients worldwide – including enterprises, SMBs, NGOs, media, and leading agencies and consultancies – Appinio has established itself as a reliable partner across a multitude of industries.

Founded in 2014 by Jonathan Kurfess (Chairman), Max Honig (CEO), and Kai Granaß (CTO), Appinio is headquartered in Hamburg, Germany. The company is remote-first, B-Corp certified, and has been profitable for several years. With a diverse team of over 260 employees from more than 35 nations, Appinio continues to innovate and lead in the market research sector. For more information, visit Appinio.