Generate high-quality questions and insights, significantly reduce research workloads

We fine-tune and train AI-models based on results of internal studies Appinio has collected over years or anonymized client data , where we have our clients' consent to use their data for this purpose. That way, the models we use learn from past surveys, and we can increase the quality of output.

Appinio doesn't send nor store any personal client data (like names, addresses, company names, or e-mail addresses) on OpenAl's servers. Appinio uses the OpenAl API to refine survey questions and answers and we send survey questions and answers to OpenAI for this purpose. According to the agreement that we have in place with OpenAI, OpenAl does not use the survey questions and answers for training any of their models.

The AI allows Appinio’s clients to: Create surveys by improving and proposing questions + answers, and draft surveys. Analyzing responses in the client’s surveys is as well simplified with AI. Soon, the AI will also suggest additional suiting questions, create whole surveys based on initial research questions, and chat with survey data.

Appinio is using AI to analyze responses to open questions, and also uses advanced internally developed models to analyze unusual response patterns of participants. However, to ensure the highest quality when it comes to cleaning of data, Appinio continues to manually check responses in case they are not clearly identified as low-quality by the AI.

AI’s ability to quickly generate high-quality reporting for different kinds of audiences will significantly reduce the workload for research departments. The automation of method selection and questionnaire creation will empower research departments to delegate more project execution to business partners and selected providers, further reducing their workload. AI-driven data analysis will reveal a wealth of signals and trends, leading to more follow-on projects aimed at a deeper understanding.

The AI transformation will widen the effectiveness gap between technologically advanced insights teams and those still reliant on legacy methods. This shift will accelerate the evolution of corporate market researchers into strategic consultants, fostering closer partnerships with research providers.

The AI shift in market research companies is poised to significantly boost efficiency, benefiting tech-savvy players. Smaller regional firms might encounter challenges due to cost and a lack of AI capabilities. AI automation will facilitate the merge between divided market segments, such as qualitative and quantitative research, resulting in reduced survey costs. The division between online and offline research will fade away as AI-powered platforms generate customized insights, reports, and automated follow-up analysis, making static PowerPoint presentations obsolete.