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Retail Report

Digital commerce, same-day delivery and click-and-collect have become a vital part of our day-to-day lives. Particularly due to the pandemic, our shopping behaviour has changed fundamentally and digital processes have accelerated.

But what do the British expect when they go shopping?

Among others the Retail Report contains these insights:

Online or offline? What are the most popular shopping channels in the UK?
What is important to shoppers when it comes to delivery, payment and returns?
International comparisons: The status quo of retail in the UK, European countries and the US.

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Who was surveyed?

Study design

For the Retail Report we surveyed 2,000 participants in the United Kingdom, aged between 16 and 65 years. The sample is representative by age and gender.

Among others, it addresses the following questions:

How often do UK respondents use shopping apps or browse for products online?
Online, offline, hybrid — Which of these shopping options do UK respondents prefer and why?
What do delivery and returns have in common? Possible shipping costs! Are UK respondents willing to pay for them?
Paperless returns, same-day delivery and digital payments — how widespread are digital services in the UK?
The big international comparison — how do Spaniards, the French, Germany and Americans shop when compared to UK respondents?

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About Appinio

Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

Appinio-Founder
Jonathan Kurfess

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1,000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

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"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

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About the publishers

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Spryker enables companies to build sophisticated transactional business models in unified commerce, including B2B, B2C and enterprise marketplaces. With the Platform-as-a-Service (PaaS) solution with headless & API-based architecture, you can increase your sales reach and expand to new markets and business models faster than ever before. Spryker's solutions have enabled more than 150 companies to build commerce models in over 200 countries worldwide.

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Appinio is a global market research company based in Hamburg, Germany. The company revolutionises market research by enabling its clients to survey specific target groups within minutes. For this purpose, Appinio provides feedback from more than 90 markets and visualises the results directly in an interactive live dashboard. More than 1,000 companies across all industries use the platform to understand their customers - including VW, Unilever, Netflix and Gorillas.