Use cases & Market research methods

Making better data-driven decisions starts with selecting the right research use case. Whatever your challenge is, rest assured, we’ve got just the tool for it.

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Strategy
Tracking
Innovation
Activation

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Strategy

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Tracking

Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Tracking

Consumer tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Strategy

Pricing analysis

Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?

Innovation

Visual test

Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.

Tracking

Campaign tracking

Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

Tracking

Customer satisfaction analysis

Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.

Innovation

Product development

Harness the power of strategic product development to create, refine, and deliver solutions that resonate with your audience, setting your brand apart.

Innovation

In-Home Use Testing (iHUT)

Identify how your product will perform in the hands (and homes) of real consumers. Determine moments of truth and key drivers in order to validate, iterate and launch with confidence.

Activation

Media Testing

Assess the effectiveness of your ads, messages, or creative components in engaging and impacting your target audience.

Strategy

Market analysis

Future-proof your decision-making and gain a competitive advantage through a comprehensive market analysis.

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Trusted and loved by 3,000+ clients

Target group analysis

Brand tracking

Consumer tracking

Pricing analysis

Visual test

Campaign tracking

Customer satisfaction analysis

Product development

In-Home Use Testing (iHUT)

Media Testing

Market analysis

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