Why is visual testing important?

A visual test helps to identify promising claims, logos, packaging design, or entire visual concepts before launching a campaign. This way, you can avoid making wrong and costly decisions and allocate your budget to what works best.

How does the visual test work?

The monadic approach is the most suitable method for a visual test. Unlike a semi-monadic survey, this approach is more informative and less biased as respondents are shown only one visual per survey. This eliminates the possibility of participants being influenced by previous designs and answering differently.

What are the steps of testing a visual image?

Testing a visual image can range from logo test to advertising posters. It can be conducted by first conducting a target group analysis followed by survey creation or individual evaluations ("either-or"), asking about associations with desired terms (e.g. whether image evokes enjoyment, relaxation, etc.), then concluding direct comparison.

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Use Cases
Media Testing

Use Case

Media Testing

Evaluate how well your ads, claims or creative elements perform in reaching and influencing your target audience. Make informed decisions about your media planning and advertising budgets.

Here's why you need Media Testing

Media testing studies are crucial as they deliver data-driven insights into advertising and marketing effectiveness. This will enable you to fully understand what is working where and how to better allocate your resources.

Ultimately you can ensure a better engagement with the target audience and more successful campaigns.

Advantages of Media Testing

Identify which ads are most effective and allocate your resources more efficiently.
Increase sales, brand recognition and customer engagement.
Know exactly what claim works with your target audience.

Methods to include in Media Testing

Ad Test

Ensure advertising success with an Ad Test

Fine-tune your campaigns, ensuring they hit the bullseye with your audience. Discover what works best, boost engagement and maximize your ROI with by testing your ad before it airs.

See how an ad test works

Claim Test

Captivate your audience with a winning claim

Craft winning messages that resonate with your audience, turning heads and driving action. Nail your messaging, boost brand impact and watch your growth.

Learn how to craft claims

Shelf test

Elevate your shelf game

Perfect your product placement and make your product stand out to customers. Beat the competition with a Shelf Test.

Tips for shelf success

KPIs to measure

Brand Perception
Brand Awareness
Brand Image
Share of Voice
Media Appeal & Likability
Media Channel Preference
Ad Recall
Shelf Impact & Visibility

Essential Media Testing questions

For allocating your budget

Which ads performed better with the target audience? What claims are the most successful?
For the perfect marketing strategy

What is the impact of new media on my marketing mix? How many consumers can I reach?
For reaching the spotlight

What is my best shelf strategy? Where should I place my product to obtain maximum visibility?

Visual testing explained (TO BE REMOVED)

A visual test helps to identify promising claims, logos, packaging design, or entire visual concepts before launching a campaign. This way, you can avoid making wrong and costly decisions and allocate your budget to what works best.
The monadic approach is the most suitable method for a visual test. Unlike a semi-monadic survey, this approach is more informative and less biased as respondents are shown only one visual per survey. This eliminates the possibility of participants being influenced by previous designs and answering differently.
Testing a visual image can range from logo test to advertising posters. It can be conducted by first conducting a target group analysis followed by survey creation or individual evaluations ("either-or"), asking about associations with desired terms (e.g. whether image evokes enjoyment, relaxation, etc.), then concluding direct comparison.

More use cases & methods

Evaluate how well your ads, claims, or creative elements perform with these methods

Innovation

Visual test

Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.

Strategy

Brand awareness

Measuring brand image: What do consumers associate with a brand?

Tracking

Campaign tracking

Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

Strategy

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.