Appinio Blogs on Research and Consumer Behavior

Education

Market Research Blog

Learn everything about different aspects of market research, such as survey design, data collection, and analysis. It includes articles on topics such as the benefits of using online surveys, methods like TURF, Kano and more.

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Studies

Insights Blog

Appinio provides you with data insights on consumer behavior for different trends and industries. Learn about hypes and preferences in retail, media, travel industry and more.

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03.09.2024 | 10min read

Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

As the year ends, Q4 presents the perfect opportunity for you to capitalize on the consumer spending surge driven by Black...

Two people viewing charts

20.12.2022 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...

What is Market Research Types Tools Examples

13.12.2022 | 33min read

What is Market Research? Types, Tools, Examples

Are you ready to unlock the secrets to success in today's competitive business landscape? Understanding your market is critical...

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Appinio's yearly review, listing the top trends of the year, the best moments of the year and 2023's highlights and lowlights

06.12.2023 | 9min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the US

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined...

Traveler enjoying their time off in a pool in a donut floatie

09.11.2023 | 19min read

Hit the Road, America: Exploring Trends and Insights for Travel and Tourism in the US in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?

DIY and home improvement trends in the US, how Americans are improving their home and living spaces on their own, by painting, gardening and switching up furniture

25.10.2023 | 12min read

Stylish, Thrifty and Versatile: The Latest DIY and Home Improvement Trends in the US

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe...

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