Appinio's Market Research Blog

September 6, 2023 | 18min read

What is a Focus Group and How to Conduct It? (+ Examples)

Have you ever wondered how businesses gain deep insights into consumer behavior, preferences, and opinions? Introducing focus grou...

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September 5, 2023 | 20min read

How to Create a Customer Profile? (+ Template & Examples)

In a world where understanding your customers isn't just a strategy but a necessity, this guide is your compass. We'll walk you th...

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September 5, 2023 | 21min read

Demographic Segmentation: Definition, How-To, Examples

Are you ready to take your marketing strategies to the next level? Picture this: What if you could tailor your messages to resonat...

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September 5, 2023 | 24min read

What is Research Design? Elements, Types, Examples

Ever wondered what lays the foundation for successful research studies? It all starts with a well-crafted research design. In the ...

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September 4, 2023 | 17min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the rig...

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August 15, 2023 | 8min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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August 15, 2023 | 9min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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August 15, 2023 | 8min read

Mystery Shopping for Beginners: Enhancing Customer Experience Through Objective ...

Have you ever imagined detectives embarking on a covert mission? While mystery shopping may bring up such dramatic images, the rea...

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July 3, 2023 | 7min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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July 3, 2023 | 13min read

Qualitative & Quantitative Survey Methods: Online Surveys for your needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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June 22, 2023 | 8min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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June 1, 2023 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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