Appinio's Market Research Blog

May 10, 2024 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

Read more

May 6, 2024 | 29min read

Interval Scale: Definition, Characteristics, Examples

Have you ever wondered how we measure things like temperature, IQ, or time intervals? Understanding how we quantify these attribut...

Read more

May 3, 2024 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation off...

Read more

May 2, 2024 | 31min read

What is a Perceptual Map and How to Make One? (+ Template)

Have you ever wondered how companies know exactly where to position their products in the market to attract customers? Understandi...

Read more

April 25, 2024 | 37min read

Targeted Advertising: Definition, Benefits, Examples

Are you tired of casting a wide net with your advertising efforts only to see minimal returns on your investment? In today's digit...

Read more

April 10, 2024 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

Read more

April 10, 2024 | 34min read

What is Market Share? Definition, Formula, Examples

Ever wondered how businesses gauge their success in competitive markets? Market share holds the answer. In the dynamic world of co...

Read more

April 10, 2024 | 35min read

What is Data Analysis? Definition, Tools, Examples

Have you ever wondered how businesses make decisions, scientists uncover new discoveries, or governments tackle complex challenges...

Read more

April 1, 2024 | 29min read

What is a Confidence Interval and How to Calculate It?

Have you ever wondered how we can accurately estimate population parameters, like the average height of people in a city or the pr...

Read more

March 31, 2024 | 29min read

What is Field Research? Definition, Types, Methods, Examples

Have you ever wondered how researchers gather data about real-life situations, behaviors, and interactions? Field research holds t...

Read more

March 31, 2024 | 29min read

What is Cluster Sampling? Definition, Methods, Examples

Have you ever wondered how researchers can study extensive and diverse populations without having to survey every single individua...

Read more

March 29, 2024 | 27min read

Cross-Tabulation Analysis: A Full Guide (+ Examples)

Have you ever wondered how researchers and analysts make sense of complex data to uncover hidden relationships and patterns? Enter...

Read more

Prev
1 2 3 4 5 ...
Next

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free