Appinio's Market Research Blog

May 6, 2024 | 29min read

Interval Scale: Definition, Characteristics, Examples

Have you ever wondered how we measure things like temperature, IQ, or time intervals? Understanding how we quantify these attribut...

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May 3, 2024 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation off...

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May 2, 2024 | 31min read

What is a Perceptual Map and How to Make One? (+ Template)

Have you ever wondered how companies know exactly where to position their products in the market to attract customers? Understandi...

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April 25, 2024 | 37min read

Targeted Advertising: Definition, Benefits, Examples

Are you tired of casting a wide net with your advertising efforts only to see minimal returns on your investment? In today's digit...

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April 10, 2024 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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April 10, 2024 | 34min read

What is Market Share? Definition, Formula, Examples

Ever wondered how businesses gauge their success in competitive markets? Market share holds the answer. In the dynamic world of co...

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April 10, 2024 | 35min read

What is Data Analysis? Definition, Tools, Examples

Have you ever wondered how businesses make decisions, scientists uncover new discoveries, or governments tackle complex challenges...

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April 1, 2024 | 29min read

What is a Confidence Interval and How to Calculate It?

Have you ever wondered how we can accurately estimate population parameters, like the average height of people in a city or the pr...

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March 31, 2024 | 29min read

What is Field Research? Definition, Types, Methods, Examples

Have you ever wondered how researchers gather data about real-life situations, behaviors, and interactions? Field research holds t...

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March 31, 2024 | 29min read

What is Cluster Sampling? Definition, Methods, Examples

Have you ever wondered how researchers can study extensive and diverse populations without having to survey every single individua...

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March 29, 2024 | 27min read

Cross-Tabulation Analysis: A Full Guide (+ Examples)

Have you ever wondered how researchers and analysts make sense of complex data to uncover hidden relationships and patterns? Enter...

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March 27, 2024 | 28min read

What is Sampling Error? Definition, Types, Examples

Have you ever wondered why survey results sometimes differ from reality or why estimates based on a sample don't always match the ...

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