Appinio's Market Research Blog

November 16, 2023 | 29min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to product...

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November 8, 2023 | 40min read

How to Conduct an Industry Analysis? Steps, Template, Examples

Are you ready to unlock the secrets of Industry Analysis, equipping yourself with the knowledge to navigate markets and make infor...

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November 6, 2023 | 34min read

What is Data Collection? Methods, Types, Tools, Examples

Are you ready to unlock the power of data? In today's data-driven world, understanding the art and science of data collection is t...

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November 1, 2023 | 30min read

What is Correlation Analysis? Definition, Process, Examples

Are you curious about how different variables interact and influence each other? Correlation analysis is the key to unlocking thes...

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October 31, 2023 | 33min read

What is Thematic Analysis and How to Do It Step-By-Step?

Have you ever wondered how researchers make sense of the rich tapestry of qualitative data they gather from interviews, surveys, o...

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October 31, 2023 | 33min read

What is Gap Analysis? Steps, Template, Examples

Are you striving to bridge the divide between where your business currently stands and where you aspire it to be? Gap Analysis hol...

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January 3, 2024 | 32min read

How to Create a Customer Journey Map? Template, Examples

Are your customers truly at the heart of your business strategy? Understanding their experiences and interactions is key to succes...

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October 30, 2023 | 32min read

What is FMCG (Fast Moving Consumer Goods)? A 2024 Guide

Have you ever wondered about the everyday products that seamlessly integrate into your life? In the bustling world of Fast-Moving ...

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October 26, 2023 | 36min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data ...

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October 18, 2023 | 37min read

What is a Decision Tree & How to Make One (+ Template)

Ever wondered how a simple concept like a Decision Tree can yield powerful insights and predictions in the complex world of machin...

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October 17, 2023 | 27min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a populat...

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October 11, 2023 | 38min read

8 Types of Research Bias and How to Avoid Them?

Curious about how to ensure the integrity of your research? Ever wondered how research bias can impact your findings? How might it...

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