Appinio's Market Research Blog

October 5, 2023 | 29min read

How to Find Your Target Audience in 2024? (+ Examples)

Are you struggling to connect with the right audience for your business? In today's digital landscape, finding and engaging your t...

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October 5, 2023 | 29min read

Exploratory Research: Definition, Types, Examples

Are you ready to unlock the power of exploration in research? In this guide, we'll navigate the fascinating realm of exploratory r...

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October 11, 2023 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process that...

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October 4, 2023 | 22min read

What is Sampling Bias? Definition, Types, Examples

Ever wondered why research findings sometimes seem to miss the mark or why data-driven decisions occasionally go awry? The answer ...

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September 21, 2023 | 31min read

Top Research Methods in 2024: Types, Examples

Ever wondered how to transform your curiosity into a structured exploration of the world's unknowns? In this guide, we dive deep i...

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September 20, 2023 | 29min read

How to Conduct a Market Analysis? (+ Examples)

Are you ready to transform your business with the unparalleled advantages of market analysis? Discover how harnessing the power of...

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September 15, 2023 | 23min read

Psychographic Segmentation: A 2024 Guide (+ Examples)

Are you ready to unlock the secrets of understanding your audience on a profound level? Dive into the world of psychographic segme...

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September 13, 2023 | 24min read

What is Market Segmentation? Types, Benefits, Examples

Are you ready to unlock the power of understanding your customers on a deeper level, tailor your strategies precisely, and gain a ...

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September 13, 2023 | 27min read

What is a Feasibility Study and How to Conduct It? (+ Examples)

Are you ready to turn your project or business idea into a concrete reality but unsure about its feasibility? Whether you're a sea...

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September 13, 2023 | 19min read

What is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an impa...

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September 13, 2023 | 12min read

What is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where second...

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September 12, 2023 | 11min read

What is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making? That'...

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