Cookie Policy
Essential cookies
Legal Basis
The usage of cookies which ensure the functionality and security of our Website is justified in accordance with Art. 6 (1) f) GDPR, which is why your explicit consent for using those cookies is not necessary. That is because for the usage of cookies that ensure the functionality and security of our products we can assume that it is also in your interest that our Website is protected against breakdowns or damages that could impair the confidentiality of your data. Due to the usage of the following cookies we can e.g. analyse the cause of the disfunction or avoid that the authenticity of your data will be impaired by e.g. spreading harmful program codes by unauthorised persons. Data we collect
- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/http status code
- Volume of data transferred
- Website (from which the request comes)
- Information of the Browser
- Information of Operating system (e.g. version or producer)
- Information of the device
- Language and version of the browser software
- Referrer (the last visited website, if available)
| Name of cookie | Fuction | Duration of the operation of cookies |
|---|---|---|
| __hs_opt_out | This cookie is used to remember not to ask the visitor to accept cookies again. | It expires in 13 months. |
| __hs_do_not_track | This cookie can be set to prevent the tracking code from sending any information to HubSpot. | It expires in 13 months. |
| __hs_initial_opt_in | This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. | It expires in 7 days. |
| __hs_cookie_cat_pref | This cookie is used to record the categories a visitor consented to | It expires in 13 months. |
| hs_ab_test | This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before | It expires at the end of the session. |
| id_key | When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. | It expires in 14 days. |
| hs-messages-is-open | This cookie is used to determine and save whether the chat widget is open for future visits. | It expires in 30 minutes. |
| hs-messages-hide-welcome-message | This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. | It expires in 1 day. |
| __hsmem | This cookie is set when visitors log in to a HubSpot-hosted site. | It expires in 1 year. |
| hs-membership-csrf |
This cookie is used to ensure that content membership logins cannot be forged. |
It expires at the end of the session. |
| hs_langswitcher_choice | This cookie is used to save a visitor’s selected language choice when viewing pages in multiple languages. | It expires in 2 years. |
| __cfruid | This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. | It expires at the end of the session. |
| __cf_bm | This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. | It expires in 30 minutes. |
Analytics cookies
Legal basis
The legal basis for the processing of said data is your consent under Art. 6 (1) (a) GDPR. You may revoke your consent at any time in the cookie settings.
The legal basis for the transfer to a country outside the EEA are standard contractual clauses. The security of the data transferred to the third country (ie a country outside the EEA) is guaranteed by standard data protection clauses (Art. 46 para. 2 lit. c GDPR) adopted by the EU Commission in accordance with the examination procedure under Art .93 pairs. 2 of the GDPR, which we have agreed to with the providers.
| Name of cookie | Fuction | Duration of the operation of cookies |
|---|---|---|
| __hstc | The main cookie for tracking visitors. | It expires in 13 months. |
| _hubspotutk | This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | It expires in 13 months. |
| __hssc | This cookie keeps track of sessions. | It expires in 30 minutes. |
| __hssrc | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. | It expires at the end of the session. |
Google Tag Manager
We use Google Tag Manager for analytics and for advertisement. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) in the USA. We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en-US.
Google Analytics
We use Google Analytics for analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. Google Analytics employs cookies that are stored on your device in order to facilitate an analysis of your use of our website. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the USA. The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en-US.
While using Google Analytics our website employs the extension “anonymizeIp”. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from EU/EEA member states. Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/.
Maximum storage period of data: up to 26 months.
Data we collect: i.e. place and frequency of your visits to our site, including your IP address,
LinkedIn Analytics
Our internet pages set cookies from LinkedIn. By doing so, we provide LinkedIn with data about your use of our site. In this way, we enable LinkedIn to provide advertisements for us within LinkedIn in a more target group-specific manner. The names of the LinkedIn cookies are: UserMatchHistory, bcookie, bscookie, lang, lidc, lissc
These data are:- IP address via which the device goes online;
- location or country linked to the IP address and Internet service provider for Internet access;
- date and time of access;
- objects on our website that are called up (clicked on) in the browser;
- type and version of the Internet browser;
- type and version of the operating system;
- websites from which the user has accessed our website;
- websites that the user calls up from our website;
- LinkedIn ID stored in the cookie.
The purpose of passing on data to LinkedIn is to be able to provide ads on LinkedIn that are as target group-specific as possible.
The storage period is the responsibility of LinkedIn. It is not necessary for us to delete your data, as we do not collect any data from you through the use of LinkedIn cookies.
LinkedIn Insight Tag
We use LinkedIn Insight Tag for conversion tracking. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the EU. The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.linkedin.com/legal/privacy-policy?.
HubSpot
We use HubSpot technology as our Website Hosting service.
HubSpot is a software company from the USA with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500. The collection of usage behavior takes place via cookies. HubSpot accesses its own cookies for this purpose and combines this data with other data that we have collected via other analysis services in order to be able to provide as complete a customer profile as possible. The direct HubSpot cookies are listed above. More information about the Privacy Policy can be found here. More information about Hubspots regarding the EU-Data Protection Regulations can be found here. More Information about HubSpots Cookies can be found here and here.
As part of the optimization of our marketing activities, Hubspot may collect and process the following data: Geographical position Browser type Navigation information Reference URL Performance data Information about how often the application is used Mobile apps data HubSpot subscription service credentials Files that are displayed on site Domain names Viewed pages Aggregated use Version of the operating system Internet service provider IP address Device identification Duration of the visit Where the application was downloaded from Operating system Events that occur within the application Access times Clickstream data Device model and version The data will be stored for as long as it is necessary for the purpose of the procession. The data will be deleted as soon as it is no longer needed for the processing purposes.
Hotjar
We use Hotjar for analytics. The provider is Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's, STJ 3141, Malta. The provider processes usage data (eg web pages visited, interest in content, access times) and meta/communication data (eg device information, IP addresses) in the EU. The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.hotjar.com/legal/policies/privacy/.
Lift AI
Lift AI collects non-personally identifiable data to assess user behavior for conversion predictions. This data, such as page views and geolocation, is stored securely on North American servers, with encryption during transfer but not at rest. Data is accessible only to select employees and stored for 15 months. Lift AI complies with GDPR and CCPA and uses first-party cookies to store conversion scores, which can be accessed by other site tools.
For more details, visit the provider's privacy policy at https://www.marketlinc.com/privacy-policy
Marketing cookies
Legal basis
The legal basis for the processing of said data is your consent under Art. 6 (1) (a) GDPR. You may revoke your consent at any time in the cookie settings.
Google Ads
We are using the conversion function from Google Ads. This function helps us to determine how successful the individual advertising measures are. The advertising materials are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured.
We are using the remarketing function from Google Ads on our website. This function serves to present visitors to the Website with advertisements tailored to their interests, within the framework of the Google advertising network. The Website visitors’ browser stores Cookies. On these pages, the user can then be shown advertisements related to content that the visitor has previously accessed on websites which use Google’s Remarketing function. You can find further information about Google Remarketing and Google’s Privacy Policy at: http://google.com/privacy/ads/, https://business.safety.google/privacy/ and https://policies.google.com/privacy?hl=en
Google Analytics Advertising Feature
We are using the extended function of Google Analytics (Google Analytics Advertising features). This includes Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, Integrated Services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. For this we are using the Google Analytics cookie and Google advertising cookies and identifiers together in order to optimize our website.
Google Campaign Manager
We use the Campaign Manager service of Google. This service uses cookies to display ads relevant to website visitors and customers, improve campaign performance reports, or to prevent a customer from seeing the same ads more than once. Google uses a cookie ID to track which ads are displayed in which browser and to prevent them from being displayed more than once. In addition, Campaign Manager may use cookie IDs to collect so called conversions related to ad requests.
Facebook Custom Audience and Google Customer Match
We use the Custom Audiences service of Meta Platforms, Inc. for usage-based online advertising. (1601 S. California Avenue, Palo Alto, CA 94304, USA) and Google Customer Match (a service of Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, Ireland, a subsidiary of the Google LLC, 1600 Amphitheatre Parkway Mountain View, CA, USA).
For this purpose, we define target groups of users in the Facebook ad manager or on Google on the basis of certain characteristics, who are subsequently shown ads within the Facebook/Google network.
Users are selected by Facebook/Google based on the profile information they provide and other data provided through their use of Facebook/Google. If a user clicks on an advertisement and subsequently arrives on our website, Facebook/Google receives the information that the user has clicked on the advertising banner via the Facebook/Google pixel integrated on our website. Generally, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which is transmitted to Facebook/Google for analysis and marketing purposes.
A Facebook/Google cookie is set in the process. This collects information about your activities on our website (e.g. surfing behaviour, sub-pages visited, etc.). Your IP address is also stored and used for the geographical targeting of advertising. Facebook Custom Audiences/Google Customer Match via the customer list is not used by us, nor is the "extended matching" function. The data is deleted after 720 days at the latest.
You can find Facebook's privacy policy here: https://www.facebook.com/policy.php-
and Google’s privacy Policy here https://safety.google/privacy/ads-and-data/
You can object to the collection and use of your data by the Facebook pixel here: https://www.facebook.com/settings?tab=ads.
Facebook Pixel
We use Facebook Pixel for analytics. The provider is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The provider processes usage data (eg web pages visited, interest in content, access times) in the USA.
Functional Cookies
Legal basis is Art. 6 (1) f GDPR (legitimate interest)
Chatflow cookie
In order to offer our website visitors the chat function on our website we use the chatflow cookie. The cookie is called messagesUtk and is used to recognize visitors who chat with us and leave the site before they are added as a contact. If the site visitor returns to the website in the same cookied browser, the chatflows tool load the conversation history. This cookie expires in 6 months.