Appinio x About You

Tailoring communication strategies

ABOUT YOU is one of the fastest growing e-commerce companies in Europe. The centerpiece of the Hamburg-based company is an online fashion store that adapts to the individual style of its customers by showing them only personalized and relevant products as well as outfit suggestions.

Case-study_Concept-test_about-you
Hero-Icon_Purchase

Industry
E-commerce
& Fashion

operation-support

Test Type
Concept testing and product development

Global

Geography
Germany

Challenge

About You set out to determine whether its target audience was aware of its unique value proposition and to what degree. Based on the results, the communication of that value proposition would be tailored.
Start your story
case-study-module-visual

Research setup

  • N

    Men and women aged 16-69 in Germany

  • 1.200

    participants

  • 14

    questions

  • 24

    Hours field time

Results

With these results, About You was able to define the communication strategy for its unique marketing value proposition.
  • checkmark

    Identify propositions recognized by its target audience

  • Target

    Identify service awareness gaps in its audience

  • Hero-Icon_Purchase

    Effectively tailor its value proposition communication

Why About You loves Appinio

“It's simple: If you need market insights extremely fast and want to work closely with opinions of consumers, you need Appinio.”

Tarek Müller

CEO

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
You can call this via showToast(message, { variant: 'normal' | 'error' }) function