Boosting ad recall
As one of the world’s leading premium alcohol producers, Jägermeister has been selling the world-famous herbal liqueur for over 80 years and is now present in over 140 countries.
To launch a new flavor in the USA and UK markets, Jägermeister needed to to test advertising creatives and this is where Appinio came into play.
Industry
Consumer Goods
Test Type
Creative test
Geography
US, UK
Challenge
- the advertising creative was eye-catching enough (and which elements in particular)
- the new flavor stood out and was easy to grasp
- the new product fitted the brand image
- consumers were willing to try it and how this new flavor would primarily be consumed (as a shot or in a cocktail)
Research setup
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2000
Participants
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4
Ad creatives
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14
Questions
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24
Hours field time
Results
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Increase in ad recall
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Improved brand fit
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Higher trial intent
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Better flavor perception
Why Jägermeister loves Appinio
We like to use Appinio for quick checks on our key visuals for Jägermeister. With Appinio, we get fast and clear consumer feedback regarding some important KPIs. This sets Appinio apart from other providers.
Susanna Kagerhuber
Head of Global Strategic Research & Insight bei Mast-Jägermeister SE
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