Appinio x Jägermeister

Boosting ad recall

As one of the world’s leading premium alcohol producers, Jägermeister has been selling the world-famous herbal liqueur for over 80 years and is now present in over 140 countries.

To launch a new flavor in the USA and UK markets, Jägermeister needed to to test advertising creatives and this is where Appinio came into play.

Challenge

Jägermeister was launching a new flavor in the USA and UK markets. The marketing team was curious to find out if:

the advertising creative was eye-catching enough (and which elements in particular)
the new flavor stood out and was easy to grasp
the new product fitted the brand image
consumers were willing to try it and how this new flavor would primarily be consumed (as a shot or in a cocktail)

Start your story

Research setup

2000

Participants
4

Ad creatives
14

Questions
24

Hours field time

Increase in ad recall
Improved brand fit
Higher trial intent
Better flavor perception

Why Jägermeister loves Appinio

We like to use Appinio for quick checks on our key visuals for Jägermeister. With Appinio, we get fast and clear consumer feedback regarding some important KPIs. This sets Appinio apart from other providers.

Susanna Kagerhuber

Head of Global Strategic Research & Insight bei Mast-Jägermeister SE

Like what you're seeing? Try it for yourself

See our platform in action
Experience real-time results
Explore reports & templates

Challenge

Research setup

Results

Like what you're seeing? Try it for yourself