Appinio x Kave Home

Solidifying the communications strategy

Julià Grup and Kave Home has become the leading global furniture design, manufacturing and distribution group with a presence in more than 80 countries.

Kave Home was in a research phase to determine the direction of its communication strategy. To do this, it was necessary to understand the brand's starting point among its target audience - a key exercise when investing resources in advertising.

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Industry
Furniture and decor

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Test Type
Brand Tracking

Global

Geography
Spain & France

Challenge

Through the research carried out with the help of Appinio, the aim was to determine the level of awareness, use and existing attitudes of the brand and its competitors.
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Research setup

  • N

    (Prospective) Furniture and decor buyers

  • 700

    Participants

  • 75%

    Women & 25% Men

  • 5

    Days field time

Results

Once the research was completed, Kave Home had access to key data on its target group in order to focus its communication strategy on a specific brand positioning. 
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    Identify how its target audience speaks about the brand

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    Define optimal channels for message uptake

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    Determine the direction of its advertising investment

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    Understand which message to include in its communication

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    Competition analysis: existing opportunities and threats

Why Kave Home loves Appinio

“Thanks to Appinio, we have been able to understand how our brand is positioned in each of our markets. It has allowed us not only to compare and track our brand awareness, but also to understand how we should adjust our marketing.”

Judith Hernández

Brand & Digital Content Manager at Kave Home

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