Appinio x Otto

Data-driven strategies

The Otto Group is a global trading and service group with around 52,560 employees and a turnover of 13.4 billion euros. It has 30 major business groups and is present in more than 30 countries in Europe, North America, South America and Asia. With an online turnover of 7.7 billion euros, the Otto Group is one of the world's leading online retailers.

Case-study_PR-Content-Marketing_otto-group
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Industry
E-commerce

operation-support

Test Type
PR & Content Marketing

Global

Geography
Germany

Challenge

In order to develop data-driven Content Marketing and PR strategies, Otto has relied on Appinio to survey its target audience and understand their feelings.
Start your story
case-study-module-visual

Research setup

  • N

    Nationally rep. sample according to age and gender in Germany

  • 1.000

    participants per survey

  • 10

    questions

  • 3

    Hours field time

Results

Using the results, Otto prepares articles published on the Otto Group's corporate blog and integrates the data into the storytelling. 

Why Otto Group loves Appinio

“With Appinio, we can easily create representative online surveys to develop a data-driven storytelling strategy.”

Isabelle Ewald

Digital Communications Consultant

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