Appinio x Universidad Villanueva

Designing degrees from data

Universidad Villanueva is one of Madrid's most prestigious private universities and offers a wide range of undergraduate and master's degrees related to communication, education, psychology, business and law.

Case-study_Kano-method_Universidad-Villanueva
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Industry
Education

operation-support

Test Type
Concept Test

Global

Geography
Spain

Challenge

Universidad Villanueva turned to Appinio to ensure that the content of its new degrees was relevant and aligned with the needs of marketing employers, and to find out what prospective students' perceptions of current degrees are.
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Research setup

  • N

    Marketing and communication executives and future students

  • 48

    Hours field time

  • Kano

    Analysis used

Results

Based on the results obtained, Universidad Villanueva was able to introduce changes and readjust the content of its degrees in order to adapt them as much as possible to the expectations of its potential students, as well as to...
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    Identify their most attractive elements

  • visualization

    Evaluate their fit with the workforce

  • content-consultation

    Correctly setting priorities at a critical time for the launch

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    Identify the most important aspects for the communication and promotion of the degrees.

Why Universidad Villanueva loves Appinio

“Listening is the first step to understanding stakeholders. We relied on Appinio to design a survey to get a holistic vision. The level of detail we obtained with the Kano model, allowed us to make strategic decisions with confidence.”

Alejandro Matas García

Communications and Marketing

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