Effortless market research is now reality

Appinio for Market Researchers

We work hard to make your life easy. From conjoint to target group analyses and beyond, our powerful all-in-one platform has got all the tools you might need. Get access to a global panel in 90+ countries, interactive reports and our team of in-house research experts to bounce ideas off (all in real time).

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Empowering Market Researchers: Appinio's game-changing approach

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    Global Reach, Precise Targeting

    Market Researchers often face challenges in accessing diverse and representative sample data. Appinio offers you a global panel of respondents spanning 90+ countries, and even a wider range of demographics, regions, and consumer segments.
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    Swift Data Collection, Uncompromised Quality

    We know striking a balance between quick data collection and maintaining quality is crucial for Market Researchers. The Appinio platform enables you to collect data timely without ever compromising accuracy or reliability.
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    Actionable Insights, clear and easy

    Analyzing extensive data sets can be daunting, affecting the extraction of meaningful insights. With intuitive dashboards and advanced analytics capabilities, Appinio supports you in processing and visualizing data efficiently, creating interactive reports in real-time. Exporting data is a breeze, get them in pptx, xlsx, csv or spss.

Discover use cases for Market Researchers

What are the most common use cases and methods Market Researchers can use to gather insightful data for decision-making?

Use case

Consumer tracking

With Appinio's consumer tracking tool, research teams are able to monitor market trends, track consumer preferences, and gain real-time insights into changing behaviors. Stay agile and make informed decisions to align your strategies with consumer demands.

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Use case

Media testing

For using the best possible target group messaging, the testing of your media assets is an important step. What website messages are resonating the most with your website visitors? What push notifications work better? Media testing is a powerful tool for that.

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Use case

Customer satisfaction

Unlock the key to customer loyalty and retention! Our customer satisfaction analysis empowers you to gauge customer sentiment, measure satisfaction levels, and identify areas for improvement.

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Join more than 200 happy research teams.

Still not convinced? Read on who is successfully using Appinio for Research teams and why it’s worth it.

Appinio is an innovative and agile tool that allows us to get fast, valuable and actionable insights with great customizable dashboards to develop our ideas based on consumer's needs.

Tina Tran

Consumer & Shopper Insight Manager

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How Market Researchers can use Appinio

  • Appinio stands out from other market research companies in several ways that cater specifically to the needs of research teams.

    1. Global panel access: Unlock diverse insights with Appinio's extensive global respondent panel, covering demographics and locations worldwide.

    2. Insights generation made easy: Simplify insights generation with intuitive tools, enabling swift decision-making based on valuable information.

    3. Streamlined dashboard: Appinio's user-friendly dashboard, coupled with advanced features, ensures a seamless research experience. Leverage our latest Appinio AI integration data-driven intelligence.

  • For Market Researchers, Appinio offers a range of methodologies and tools that cater to specific research needs.

    1. Quantitative research: Efficiently conduct large-scale surveys for quantitative insights. Appinio's platform allows Market Researcher to design and distribute surveys efficiently.

    2. Segmentation studies: Uncover consumer behavior patterns through segmentation tools. Appinio's analytics help identify distinct consumer groups, enhancing targeted marketing strategies.

    3. Trend Analysis and Forecasting: Stay ahead with trend tracking and forecasting. Appinio's global panel provides valuable data on emerging trends and shifts in consumer behavior, empowering strategic planning.

  • The speed of our surveys ensures that you receive data promptly without compromising quality. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.

Like what you're seeing? Try it for yourself

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