Innovative Brand Tracking

Boost your market success with Mental Availability

The market and consumer behavior are constantly changing – understand how your brand is performing! It has never been easier to comprehend customer behavior and perceptions and to generate insights for lasting market success – thanks to the new world of Brand Health Tracking with Mental Availability and Category Entry Points (CEP).

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One Pager: Mental Availability in a 🌰

Integrating Mental Availability into Brand Health Tracking provides deeper insights into customer behavior and perception by highlighting a brand's position in consumers' minds during crucial purchase moments.

 

Download our free one-pager to learn more about how you can apply these insights to boost your brand's performance!

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Increase brand awareness through insights

Mental Availability refers to the likelihood that a brand will be considered by consumers in purchasing situations.
 

It not only tracks and enhances Brand Health but also provides actionable insights to optimize your brand communication strategy.

Learn all about it
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Trusted and loved by 3,000+ clients

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Advantages of Brand Health Tracking

  • Hero-Icon_Awareness-1

    Mental availability considers context like situational cues, associations, and environmental triggers — yielding deeper comprehension of a brand's role in consumers' lives.

  • Hero-Icon_Purchase-1

    Brands with high mental availability excel in capturing attention and driving sales, offering better predictive insights than traditional metrics.

  • Hero-Icon_Usage

    Mental availability mirrors real-world consumer behavior, gauging a brand's likelihood to surface in a consumer's mind in various contexts.

Essential Brand Health Tracking questions

  • For Product Managers

    To offer insights

    Which product features and USPs make our offer more attractive to consumers compared to other offers?

  • For Marketing Managers

    For campaign impact

    What impact did specific campaigns or advertisements have on my brand and consumers?

  • For Brand Managers

    For brand performance

    How have our main brand KPIs changed and developed over time, and how do they compare with the competition?

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get a demo now
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