Innovative Brand Tracking
Boost your market success with Mental Availability
The market and consumer behavior are constantly changing – understand how your brand is performing! It has never been easier to comprehend customer behavior and perceptions and to generate insights for lasting market success – thanks to the new world of Brand Health Tracking with Mental Availability and Category Entry Points (CEP).
One Pager: Mental Availability in a 🌰
Integrating Mental Availability into Brand Health Tracking provides deeper insights into customer behavior and perception by highlighting a brand's position in consumers' minds during crucial purchase moments.
Download our free one-pager to learn more about how you can apply these insights to boost your brand's performance!
Increase brand awareness through insights
It not only tracks and enhances Brand Health but also provides actionable insights to optimize your brand communication strategy.
Why traditional Brand Tracking isn't enough anymore
Unlike traditional brand tracking methods, Mental Availability provides deeper insights into consumer behavior while always considering the relevant context.
Additionally, it helps us develop targeted and actionable strategies through more precise and innovative brand metrics, enhancing brand presence and ensuring long-term market success.
Identify potential before others do
Are you using traditional brand tracking methods and noticing a lack of depth and actionable insights?
Mental Availability allows you to predict your sales performance, measure strengths and growth opportunities with key KPIs, and get a real reality check – ensuring your strategy remains adaptable and future-proof in an ever-changing market.
Trusted and loved by 3,000+ clients
Advantages of Brand Health Tracking
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Mental availability considers context like situational cues, associations, and environmental triggers — yielding deeper comprehension of a brand's role in consumers' lives.
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Brands with high mental availability excel in capturing attention and driving sales, offering better predictive insights than traditional metrics.
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Mental availability mirrors real-world consumer behavior, gauging a brand's likelihood to surface in a consumer's mind in various contexts.
Essential Brand Health Tracking questions
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For Product Managers
To offer insights
Which product features and USPs make our offer more attractive to consumers compared to other offers?
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For Marketing Managers
For campaign impact
What impact did specific campaigns or advertisements have on my brand and consumers?
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For Brand Managers
For brand performance
How have our main brand KPIs changed and developed over time, and how do they compare with the competition?
Like what you're seeing? Try it for yourself
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See our platform in action
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Experience real-time results
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Explore reports & templates