How do you track campaign performance?

Measurements for campaign tracking take place in waves: before the campaign, (zero point measurement as reference values, also called pre-testing), at the start of the campaign (for example after the first TV broadcast), during the campaign in continuous intervals depending on the type or size of the campaign and after the end of the campaign (post-measurement).

Why is campaign tracking important?

It is essential to measure the effectiveness of advertising campaigns through regular brand tracking, to place advertisements as effectively and efficiently as possible.

What KPIs do you use to measure the performance of a campaign?

In the context of market research, KPIs used to measure campaign performance may include brand awareness, message recall, purchase intent, and overall customer satisfaction.

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Campaign Tracking

Use Case

Campaign Tracking

Uncover actionable insights and optimize strategies. Maximize ROI through precise and comprehensive campaign measurement and analysis.

Advantages of Campaign Tracking

Evaluate campaign impact accurately by aligning questionnaires with objectives and KPIs, ensuring dependable insights.
Maximize budget impact by evaluating diverse advertising channels, ensuring effective resource allocation.
Continuously enhance campaigns with measurements, strategically refining for optimal performance.

How to measure effectiveness of campaigns

1 Set clear goals | Pre-Launch

Align pre-testing objectives with campaign goals and relevant KPIs.

2 Craft precise surveys | Pre-Launch

Create surveys for audience preferences and message impact.

3 Segment effectively | Pre-Launch

Segment the audience for design and messaging insights.

4 Use monadic surveys | Pre-Launch

Evaluate various designs' impact using monadic surveys for focused results.

5 Ensure fresh sampling | Pre-Launch

Draw a random, new sample to eliminate bias & ensure accurate insights.

6 Refine creatives | Pre-Launch

Analyze results to enhance campaign elements for optimal resonance.

7 Launch Campaign

Set your advertising campaign live.

8 Continual assessment | Post-Launch

Monitor campaign performance throughout its duration.

9 Multi-stage tracking | Post-Launch

Measure at campaign start, intervals, and end for a holistic view.

10 Blend brand-campaign tracking | Post-Launch

Combine both tracking methods for precise impact assessment.

11 Get insights, compare & refine | Post-Launch

Analyze pre & post data and refine future campaigns & strategies.

KPIs to measure

Conversion Rate
Brand Awareness Lift
Engagement Metrics
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Media Channel Performance
Ad Recall and Recognition

Essential Campaign Tracking questions

For advertising channel assessment

Through which advertising channels did the target audience encounter the advertising?
For optimal channel effect

Within the media mix, which advertising channel had the most significant impact?
For audience segmentation

Are there notable differences in the advertising's impact among different segments of the target audience?
For message clarity

Was the advertising message clear and understandable to the target audience?
For desired action

Did the advertising motivate the target audience to take the desired action?