What are the ways of consumer tracking in marketing?

In marketing, consumer tracking can be used to understand how consumers think and what drives their choices. This can be done from tracking purchase frequency to product use, to drivers and barriers, etc.

What is the purpose of user tracking?

The purpose of consumer tracking is to monitor and analyze customer behavior, interactions, and preferences over time, to inform marketing and sales strategies and improve customer experience.

What are the types of online tracking?

Types of consumer online tracking include tracking brand awareness, product use, drivers and barriers, purchase channel and frequency, and usage situation.

What are the benefits of tracking consumer behavior?

Tracking consumer behavior offers insights on what customers value during different parts of the sales process which can then be used to find out what makes or breaks your consumers' decision.

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Consumer Tracking

Use Case

Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Advantages of Consumer Tracking

Access real-time data on purchase frequency, product usage, and buying decision influencers, enabling real-time strategy adjustments.
Understand the motivations behind your customers' purchasing choices and discover the obstacles preventing them from making a purchase.
Find subtle nuances affecting consumer decisions, revealing unexpected insights to shape your business strategies.

Methods to include in your Consumer Tracking

MaxDiff Scaling

Find what matters to customers

MaxDiff Scaling reveals the key insights behind your customers' preferences by quantifying the maximum difference between alternatives. Unlock the power of consumer tracking today.

Delve deeper into MaxDiff

Mystery Shopping

Discover insights, enhance experiences

Discover the objective customer perspective through Mystery Shopping, enabling you to pinpoint areas for improvement and refine your services based on real experiences.

Explore Mystery Shopping now

Key Driver Analysis

Your compass for smart business decisions

Uncover the critical factors that influence customer behavior and design strategies tailored to your audience.

Understand your Key Drivers

KPIs to measure

Brand Awareness
Driver and Barriers
Purchase Frequency
Purchase Channel
Usage Situation
First Choice
Top of Mind
Product Use

Essential Consumer Tracking questions

For feature prioritization

What are the expectations of different target groups regarding the product features? Which new potential features should be prioritized for implementation?
For consistent customer experiences

Are there any specific issues or barriers that prevent customers from making a purchase or enjoying a positive experience?
For target audience insights

Are there any discrepancies between customer feedback and the actual customer experiences observed through Mystery Shopping?