Which products can I test?

Brands typically test 1 to 5 of their products, and some add in competitive products. Common products include food & beverage, cosmetics, supplements, home care, pet care, skin care, or durable goods such as home appliances.

Can I give consumers instructions for how to use the products?

Absolutely! Tell us anything your consumers should know about your product prior to consuming, or any instructions for use or preparation. We’ll make sure that testers get all the information beforehand.

How big should the sample size be?

While the sample size can be adjusted per your requirements and needs, we recommend at least n=100 as a sample size per product.

How long does a study take?

Four weeks from start to finish. We can have your product in consumers’ hands, and a live dashboard of data coming in, in a matter of days. This depends on how quickly we can set target group criterias (as it affects screening time) and how fast you can get your product to us.

How can I get started?

Feel free to book a demo and we'll be more than happy to answer all your questions and how you can get started!

iHUT - Product Testing

Validate & launch products with confidence

Forget complex planning and tedious execution. Our hassle-free in-Home user testing comes with access to our global panel and dedicated research consultants which reduces costs, increases speed, and delivers valuable feedback.