Would they buy it? How Psychographics make sure you're really getting to your target audience

Our expert, Houssein, along with Gabriela Kutenicsova, Team Lead Research Consulting, will guide you through the modern approach of psychographic targeting.

• Understand the psychological traits of your audience and identify customer segments based on nuanced behaviors and interests
• Learn how to tap into the emotional and psychological drivers that influence purchasing decisions and brand loyalty.
• Use psychographic data to anticipate shifts in consumer behavior and stay ahead of market trends.
  

As the holiday season approaches, businesses face both opportunities and uncertainties, with Q4 consumer behavior becoming more complex.

The "Get Holiday Ready: 4 Essential Steps to Smash Your Q4" videocast series, hosted by Houssein and Appinio’s experts, provides critical insights to excel during this period. Covering customer understanding, pricing strategies, retention, and advertising effectiveness, each session offers interactive, actionable strategies.

Whether aiming to boost sales or enhance engagement, this series equips you with the tools to thrive in Q4!

Meet Houssein, a genius behind Global Research Operations at Appinio and a PhD candidate at the German Institute for Global and Area Studies, and Gabriela Kutenicsova, Team Lead Research Consulting. Prepare to be wowed by their market research prowess.

Sign up now for September 5th, 11 am CET!