February 20th, 2024 – 4pm
The power of informed decision-making
What is the webinar about?
Our expert
Meet Houssein
Join Houssein, a real mastermind when it comes to market research principles, as he takes you on a journey to understand the foundational concepts of market research and its critical role in decision-making.
LEVERAGE the effect of MARKET RESEARCH
The backbone of strategic business decisions
Market research forms the backbone of strategic business decisions. Learn how to maintain a competitive edge and market relevance by leveraging its power, get to know key strategies for designing and executing market research initiatives and discover effective methods to integrate market research findings into your strategies for optimal results.
KEY TAKEAWAYS
Avoid the risk of not doing market research
In this webinar, you will learn What market research is and why it's crucial for you How market research contributes to strategic decision-making The risks of not running market research The risks of running BAD market research Best practices in market research and how can you learn from past failures
Q&A
Got questions? We’re all ears!
Questions about one of the concepts mentioned or about market research at Appinio? This is your opportunity to ask Houssein in the chat during the webinar!
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