MAY 29TH, 4 PM CET

Market Growth: Mastering TURF for Strategic Success

Are you ready to step into the TURF? Join our exclusive webinar where we demystify one of the most powerful market research tools: TURF Analysis. Discover how to identify the most effective combinations of products or services to maximize market potential and learn how you can outmaneuver competition with strategic insights. Don’t miss this opportunity to engage in our live polls and test your skills during the webinar.

What is the webinar about?

our expert

Introducing Houssein Al Malla

Meet Houssein, a genius behind Global Research Operations at Appinio and a PhD candidate at the German Institute for Global and Area Studies, blending expertise with humor to simplify complex concepts. Prepare to be wowed by Houssein’s market research prowess.
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Unveiling insights

Immerse in an interactive journey through TURF Analysis

Understand how this method helps in optimizing product lineups, increasing market penetration, and revealing untapped market segments. Learn to apply its strategic benefits to enhance market reach and optimize product portfolios.

 

Gain key insights from industry-relevant case studies that demonstrate the transformative potential of implementing TURF strategies. Walk away with actionable knowledge on TURF’s principles, practical application, and its crucial role in market research. 

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ENGAGE WITH OUR EXPERT

Got questions? We’re all ears!

Be heard during our live Q&A session. Have burning questions? Houssein is ready to tackle queries on market research complexities, Appinio insights, or anything else you desire clarity on.
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The series you cannot miss

Market Research with Houssein

Embark on a journey with Houssein as he uncovers the magic behind true market research success. Following on his last-session, “Charting Success: Advanced Strategies for Successful Research Designs“ dive into the next episode of our live and interactive webinars with Houssein. Keep updated with our future episodes by subscribing to our newsletter.
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