Sept 12, 2024 | 11 am CET | 10 am BST
The Price is Right – is it though? Find the optimal price for your Black Friday and Christmas promotions
Feeling the Q4 pressure creeping in already? Stand out this holiday season by mastering the art of pricing to drive maximum profits and capture customer attention!
This videocast will guide you through the process of setting optimal price points the upcoming Q4 months, ensuring you attract more customers, boost sales, and maintain healthy margins throughout the holiday season 🚀
What is this videocast about?
ABOUT THIS EPISODE
Utilizing consumer insights to find your optimal price point
This session is designed to help you:
- Optimize your pricing for peak shopping periods like Black Friday and Christmas
- Learn how to identify features that have the highest potential to create attractive promotion / Christmas bundles
- Learn how to create price demand curves for your Christmas offerings in a structured and systematic way
THE SERIES YOU CANNOT MISS
Get Holiday Ready: 4 essential steps to smash your Q4
As the holiday season approaches, businesses face both opportunities and uncertainties, with Q4 consumer behavior becoming more complex.
The "Get Holiday Ready: 4 Essential Steps to Smash Your Q4" videocast series, hosted by Houssein and Appinio’s experts, provides critical insights to excel during this period. Covering customer understanding, pricing strategies, retention, and advertising effectiveness, each session offers interactive, actionable strategies.
Whether aiming to boost sales or enhance engagement, this series equips you with the tools to thrive in Q4!
about the speakers
Our experts
Meet Houssein, a genius behind Global Research Operations at Appinio and a PhD candidate at the German Institute for Global and Area Studies, and Svea Kessler, Expert Lead Advanced Research Methods. Prepare to be wowed by their market research prowess.
Sign up now for September 12th, 11 am CET!
More of this series
Webinar, September 5th
Would they buy it? How Psychographics make sure you're really getting to your target audience
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Webinar, September 19th
Not all PR is good PR – Optimize your advertising slogans and creatives for maximum ROI
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Webinar, September 26th
Your data knows it best – Track your customer retention & brand metrics for post-holiday success
Read more